Skip to guide library

Hey Sage · Free growth guides

Paid media guides.
Built to be used.

Find practical guidance for Google Ads, Meta Ads, creative, conversion, measurement and growth planning—then keep the working files.

Google Ads

How to Win with Google Ads in 2026

Build a practical Google Ads strategy for 2026 across Search, Shopping, Performance Max and Demand Gen, with measurement, testing and working templates.

22–28 min · 3 working files
Meta Ads

How to Win with Meta Ads in 2026

Build a creative-first Meta Ads strategy for 2026 across Facebook and Instagram with simpler campaigns, Advantage+ audiences, tracking and disciplined testing.

22–28 min · 3 working files
Creative

The Weekly Paid Creative System

Build a repeatable weekly system for researching, briefing, producing, testing and improving paid ad creative without guessing.

30–40 min · 4 working files
Conversion

How to Build and Test Cold-Traffic Landing Pages

Plan, build, track and test paid-traffic landing pages that match the ad promise and give new customers enough confidence to act.

35–45 min · 5 working files
Measurement

The Paid Media Measurement Stack

Audit tracking, reconcile platforms and measure real new-customer growth across ecommerce, subscription and lead-generation funnels.

35–50 min · 5 working files
Planning

Build Your 12-Month Campaign, Offer and Launch Calendar

Reverse-plan launches and promotions across stock, creative, paid media, email, SMS, landing pages and exact start and stop dates.

30–40 min · 5 working files
Economics

The Safe Scaling Playbook

Increase paid media without outrunning contribution margin, stock, cash flow, fulfilment or sales-team capacity.

30–45 min · 5 working files
Measurement

How to Automate Meta Offline Conversion Tracking for Lead Generation

Follow the exact steps to send qualified leads, booked appointments and won jobs from your CRM back to Meta automatically.

8–10 min · 3 working files
Audiences

How to Build Always-Updated Meta Customer Lists for Lead Generation

Follow the exact steps to keep Meta audiences in sync with leads, customers and exclusions in your CRM.

8–10 min · 3 working files
Measurement

How to Send Paid Phone Customers Back to Google Ads

Connect ad-driven phone calls to paying customers in your CRM, import real revenue into Google Ads and roll the signal into bidding safely.

12–16 min · 4 working files

Use the guides. Call us when you need the hands.

We publish the process because brands should understand what good management looks like. If you want us to run it, we can.

Talk to Hey Sage