Hey Sage · Free growth guides
Paid media guides.
Built to be used.
Find practical guidance for Google Ads, Meta Ads, creative, conversion, measurement and growth planning, then keep the working files.
How to split your BFCM budget across list building, early access and the sale
Build a Black Friday and Cyber Monday plan around contribution, stock, customer intent and campaign readiness, with clear spending gates.
How to Win with Google Ads in 2026
Build a practical Google Ads strategy for 2026 across Search, Shopping, Performance Max and Demand Gen, with measurement, testing and working templates.
Google Shopping feed optimisation: a practical guide
Optimise your Google Shopping feed with better titles, images and descriptions. Get keyword examples, feed tool recommendations and a practical checklist.
How to Win with Meta Ads in 2026
Build a creative-first Meta Ads strategy for 2026 across Facebook and Instagram with simpler campaigns, Advantage+ audiences, tracking and disciplined testing.
Why Meta, Google, Shopify and Klaviyo report different revenue
Reconcile marketing revenue reports, separate actual sales from attributed credit and decide whether an attribution platform would help.
How We Build Custom Landing Pages for Meta and Google Ads
Our practical process for matching paid-ad personas to custom pages, hosting them on Vercel, connecting a safe subdomain and using PostHog data to improve the next build.
Getting leads but the wrong customers? Fix the whole funnel
Find where poor-fit leads enter your funnel, calculate qualified acquisition costs and connect advertising to the jobs you want to win.
How many ad creatives should you test for your budget?
Plan creative volume around available test spend, meaningful questions and review capacity, instead of chasing an arbitrary monthly asset count.
What should happen after someone fills in a Meta lead form?
Map a reliable lead handoff from form to CRM, ownership, follow-up and sales outcomes, with a separate path for giveaway entrants.
Should your ads send people to a product, collection or landing page?
Choose an ad destination by customer intent, product choice and the information needed to buy, then test it against a relevant baseline.
What should you actually do for SEO and AEO each month?
Build a practical monthly routine for search visibility: customer questions, useful pages, technical checks and business outcomes.
Bookings are happening but Google Ads shows zero: what to check
Trace the completed booking from your booking system to analytics and advertising, while separating button clicks, confirmed bookings and revenue.
The Weekly Paid Creative System
Build a repeatable weekly system for researching, briefing, producing, testing and improving paid ad creative without guessing.
How to Build Cold-Traffic Landing Pages That Convert
The exact page structure, CTA rules and proof standards we use to turn cold paid traffic into first-time customers and bookings.
The Paid Media Measurement Stack
Audit tracking, reconcile platforms and measure real new-customer growth across ecommerce, subscription and lead-generation funnels.
Build Your 12-Month Campaign, Offer and Launch Calendar
Reverse-plan launches and promotions across stock, creative, paid media, email, SMS, landing pages and exact start and stop dates.
The Safe Scaling Playbook
Increase paid media without outrunning contribution margin, stock, cash flow, fulfilment or sales-team capacity.
How to Automate Meta Offline Conversion Tracking for Lead Generation
Follow the exact steps to send qualified leads, booked appointments and won jobs from your CRM back to Meta automatically.
How to Build Always-Updated Meta Customer Lists for Lead Generation
Follow the exact steps to keep Meta audiences in sync with leads, customers and exclusions in your CRM.
How to Send Paid Phone Customers Back to Google Ads
Connect ad-driven phone calls to paying customers in your CRM, import real revenue into Google Ads and roll the signal into bidding safely.
Why the Ad Set Is Your Funnel, Not the Ad
Meta builds a purchase journey from whatever you group together. Judge ads one at a time and you pause the one doing the hardest work. Here is the structure we use.
What do Google Ads cost in Australia?
Understand media budgets, management fees and the economics behind a useful Google Ads budget.
What do Meta Ads cost in Australia?
Plan your Meta budget around creative, conversion costs and the margin your business needs.
Agency, freelancer or in-house?
Compare how each option works, what you pay for and when each model makes sense.
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