SUPPLY
ADS
AI-assisted. Systemised. Priced honestly. Monthly ad creatives for ecom brands.
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SUPPLY is a supplementary creative service designed to increase ad volume without disrupting your existing creative process. It sits quietly alongside your internal team, freelancers, or agencies — supporting execution where paid social demands consistency and scale, rather than replacing how you already work.
You retain full ownership of brand direction, campaign narratives, and hero concepts, while SUPPLY focuses on downstream execution.
Using approved angles, live performance insights, and existing assets, we produce scalable ad variations intended for testing, rotation, and iteration.
SUPPLY's aim is to maintain momentum, improve learning speed, and keep your ad account supplied with what it needs to perform.
You will get a live inspo board like this 👇
SUPPLY Workflow
1. Centralised assets
Each brand has a shared Google Drive folder containing approved brand assets, reference creatives, and live ad examples. This keeps execution aligned with existing brand direction and reduces unnecessary back-and-forth.
2. Live inspiration board
Based on brands specified in your intake, we compile a lightweight inspiration board featuring top-performing or relevant paid social ads. This board is used internally to guide execution and ensure outputs reflect current platform data — not to redefine brand direction.
3. Monthly intake
At the start of each month, you complete a short ClickUp form outlining priority products, angles, or live ads to build from. Direction stays focused on execution, not ideation.
4. Execution & production
Approved inputs are translated into supplementary ad variations — statics and animated formats designed for testing, rotation, and iteration within paid social.
5. Review & iteration
Creatives are delivered in batches for review. Iteration passes are used for copy or layout refinements, keeping momentum high without reopening concepts.
6. Delivery & handover
Final assets are delivered via Google Drive, organised and ready for launch. Unused assets do not roll over, ensuring a consistent monthly cadence.
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CORE
Light, supplementary ad creative support designed to keep ads fresh between campaigns.
STUDIO
Consistent creative throughput to support structured testing and ongoing optimisation.
PRO
High-volume execution built for brands scaling spend and testing aggressively.
200+ brand partnerships
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Don’t judge him by that photo, he’s actually very nice. Sage is a gun, a lone wolf.
So good! Stoked to see how well this is performing Sage. Last month was our biggest month of sales online to date.
Having someone driving such an important project on platforms that we don't have to learn the intricacies of is such a huge help. We really value the skill, knowledge and advice you have been able to give!
Thank you for all the good work you've put into The Sneaker Laundry, and the improvements you've done for it. Thank you for all the marketing initiatives beyond just paid ads as well!
Have Any Questions?
Because the price tag at most agencies isn't paying for better ads — it's paying for the flashy office, the 50-person team, and the 3-hour weekly "strategy" meetings nobody asked for. We strip all of that out. No 100-page decks, no junior media buyers learning on your dollar, no expensive client lunches (sorry). You pay for the work that actually moves revenue, and nothing else.
Nope. Everything's month-to-month. If the work's paying for itself, we keep going. If it's not, you walk — no exit fees, no awkward Zoom call.
You'll get a live dashboard link from day one — daily ad performance, always on, no waiting around for a "report". On top of that, you'll get a weekly summary in your inbox, and a deeper monthly breakdown drilling into what worked, what didn't, and rich insights across all aspects of performance.
If your ads are humming along, your ROAS is strong, and managing them isn't eating your week or your sanity — keep going. You don't need us.
But that's a rare combo. Most founders I talk to are stuck context-switching between ads, ops, and product, doing none of them brilliantly. Ads management isn't a high-ROI use of founder time, and the anxiety tax is real.
I've personally managed $200m+ in ad spend across dozens of ecom niches. That means no guesswork, no "let's test for 90 days and see" — just the playbook, run properly, from day one.
No payment until your ads are actually live. Once we launch, the first invoice goes out covering month one, and reoccurs on the same date every month after. Pay manually via bank transfer, or set-and-forget on Stripe — whichever's easier.
Average partnership length is 17 months and counting — which, in agency-land, is borderline unheard of. Most brands here are on a 12+ month run, and a few have been with us since day one.
Watching a brand compound month after month, year after year, is the best part of the job.
