Google Ads management · Australia
Google Ads management for Australian brands
We plan, build and manage Google Ads end to end for Australian ecommerce and local-service brands: Search, Shopping, Performance Max and Demand Gen, plus budget management, conversion tracking and reporting. Pricing is published and flat, from $2k/month + GST, with no percentage of spend and no lock-in contracts.
We are based in Melbourne and manage Google Ads accounts for brands across Australia.
Get startedMonth to month. Published pricing. No percentage of spend.
Who we work with
Built for two kinds of Australian brands
Ecommerce
Shopify and online stores that need Google to acquire new customers profitably. We run Search, Shopping and Performance Max on a clean product feed and margin-true measurement, so the account can scale without guessing.
Local and service businesses
Clinics, trades and service brands that need enquiries, bookings and leads. Same system, tuned for lead quality: Search built on real buying intent, call conversion tracking that counts the phone, and conversion events that mean revenue.
If you want Google Ads management in Melbourne, we are local and happy to meet in person. Anywhere else in Australia, the system runs exactly the same over a call. We also run Meta ads management if you want one partner across both channels.
What is included
The Google Ads operating system, not a retainer
Every tier covers the whole channel. You are not buying hours or a seat at a weekly meeting, you are buying a working system:
Search campaigns
Intent-led Search that captures people already looking for what you sell, with the query and negative keyword work that keeps spend on the right searches.
Shopping and product feeds
Shopping campaigns built on a clean, enriched product feed, because in Shopping the feed is the targeting.
Performance Max
Performance Max run with guardrails: strong assets, feed quality and the right exclusions, judged on what it adds to the account rather than what it claims.
Demand Gen
Creative-led campaigns across YouTube, Discover and Gmail when the account is ready for them, making new demand rather than just capturing it.
Budget management
Budgets moved deliberately between campaign types based on margin-true performance, so growth comes from decisions rather than drift.
Conversion tracking that holds up
Tracking set up and verified first, including offline conversions and call conversions, so Google optimises toward revenue instead of form fills.
Reporting you can act on
A live dashboard from day one, a weekly summary in your inbox and a deeper monthly breakdown of what worked and what is next.
How the system works
The same system, documented in public
We do not keep the method a secret. The whole approach is written up in our free Google Ads Strategy 2026 guide: read it, copy it yourself, or have us run it for you. In short:
- Measurement and economics first. We fix conversion tracking, including offline and call conversions where they matter, and work out target CPA and ROAS from your margins before touching the campaigns.
- Capture demand before you make it. Intent-led Search and a clean Shopping feed come first, with ads that click through to pages matching the query, so the account earns the right to spend on anything speculative.
- Performance Max with guardrails. Performance Max layers on top of that foundation with strong assets and the right exclusions, so it adds reach instead of just absorbing credit.
- Demand Gen when the account earns it. Creative-led campaigns across YouTube, Discover and Gmail to make new demand once capture is working.
- Budgets follow the numbers. Spend moves between campaign types based on margin-true results, reviewed on a steady cadence, so the account compounds instead of drifting.
Transparent pricing
Google Ads management pricing in Australia
Most providers will not show you a price until you have sat through a sales call. Ours is public: flat tiers from $2k/month + GST, no percentage of spend. The tier is set by your monthly ad spend, so the price does not creep as you scale within it.
| Tier | Price | Made for |
|---|---|---|
| Hey Sage Core | $2k / month + GST | Brands spending $10k to $30k per month on paid ads. |
| Hey Sage Studio | $4k / month + GST | Brands spending $30k to $100k per month on paid ads. |
| Hey Sage Pro | $6k / month + GST | Brands spending $100k to $200k per month on paid ads. |
| Hey Sage Ultra | $10k / month + GST | Brands spending $200k and above per month on paid ads. |
| Hey Sage Supply | $1k to $3k / month + GST | Brands that require monthly ad creative design. |
Every tier is month to month. No lock-in contracts, no exit fees.
Get startedThe difference
A productized service, not an agency
An agency retainer pays for a lot of things that are not media buying: account managers, long decks, big meetings, an office. We stripped all of that out and productized what is left, which is the work itself.
- Published flat pricing. The price is on this page, not behind a sales call, and it is never a percentage of your spend.
- No lock-in. Month to month. If the work is paying for itself we keep going, and if it is not you can leave.
- Senior operators who have generated $700m in revenue across ecom. The person running your account is the senior, not the trainee.
- Average partnership length is 17 months and counting. Brands stay because the work holds up, not because a contract makes them.
Free tools and guides
See how we work before you pay us anything
We publish our Google Ads tooling and doctrine for free. It is the same material we use on managed accounts:
Performance Max Preview Tool
See how your Performance Max assets can come together across Google placements before you launch, free and in your browser.
Google Ads Account Structure
The account structure we deploy on managed accounts, documented and free to copy.
Google Ads Strategy 2026
The full system behind this service, written up end to end as a free guide.
Google Ads Call Conversion Tracking
How to track the phone calls your ads generate as conversions in Google Ads, step by step.
FAQ
Google Ads management FAQ
How much does Google Ads management cost in Australia?
Most agencies price Google Ads management as a retainer plus a percentage of your ad spend, and many will not publish a number until you have sat through a sales call. Ours is public: flat tiers from $2k/month + GST, no percentage of spend. Core is $2k/month + GST for brands spending $10k to $30k per month on paid ads, Studio is $4k for $30k to $100k, Pro is $6k for $100k to $200k, and Ultra is $10k for $200k and above.
Which Google Ads campaign types do you manage?
Search, Shopping, Performance Max and Demand Gen, run as one system rather than four separate line items. That includes the budget management across them, conversion tracking (including offline conversions and call conversions) and the reporting that shows what each campaign type is actually contributing. You are not buying hours, you are buying a working system.
How do you handle Performance Max?
With guardrails, not on autopilot. Performance Max runs on top of a solid Search and Shopping foundation, with strong assets, a clean product feed and the right exclusions, and we judge it on what it adds to the whole account rather than taking its reported numbers at face value. Set up that way, it is a genuinely useful campaign type instead of a black box eating budget.
Are there lock-in contracts?
No. Every tier is month to month. If the work is paying for itself, we keep going. If it is not, you can leave without exit fees or awkward conversations.
Do you take over our existing Google Ads account?
Yes. We work inside your existing Google Ads account rather than starting a new one, so your conversion history, learnings and account data keep working for you. The account stays yours, and so does everything in it.
How do you set up conversion tracking?
Tracking is the first thing we fix, not an afterthought. We set up and verify Google Ads conversion tracking against the outcomes that actually matter to your business, including offline conversions for sales that close later and call conversions for businesses that win work over the phone, so the account optimises toward revenue rather than form fills.
How do you report on Google Ads performance?
You get a live dashboard link from day one, so daily ad performance is always available without waiting for a report. On top of that you get a weekly summary in your inbox and a deeper monthly breakdown covering what worked, what did not, and what we are doing next.
Why use a productized service instead of a Google Ads agency?
An agency retainer typically pays for account managers, meetings and overheads as well as the media buying itself. Ours is a productized service: published flat pricing, no lock-in, and your ads are run by senior operators rather than handed down to a junior team. You pay for the work that moves revenue and nothing else.