RUN
BETTER
ADS

Meta & Google paid ads management for Australian brands. AI-assisted, systemised, priced honestly.

Straight from the group chat

Good work gets around.

Senior experience.
Already put to work.

$200m+managed in ad spend
$700m+tracked ad revenue
200+brand partnerships

Our process behind $700m in ad revenue.

01

Run

We manage the day-to-day work across your ad accounts: budgets, bids, campaigns, ad sets and keywords. We launch fresh assets, review search terms and move spend towards the opportunities worth testing.

For ecommerce, that includes keeping Merchant Centre product feeds in shape. Each change starts with your results, margins and priorities, so the next move has a reason behind it.

Campaigns, creative testing, keywords, product feeds and budget optimisation
02

Build

We build the system around your ads. Competitor research and customer questions shape the angles. We turn those into creative briefs, an inspiration board and landing pages that carry the same message from click to conversion.

Then we test the creative and the page, review what people respond to and build on the winners. Your team or creators know what to make next, and your budget goes towards learning what can scale.

Landing pages
IMBIBE landing pageIMBIBE
ALPAKA landing pageALPAKA
HARA landing pageHARA
Recess landing pageRecess
Nolan & Vada landing pageNolan & Vada
Creative direction
IMBIBE creative exampleFRANKY’S creative exampleFRANKY’S creative exampleIMBIBE creative exampleFRANKY’S creative exampleFRANKY’S creative example
Russell Athletic creative exampleGolden Groves creative exampleRussell Athletic creative exampleGolden Groves creative example
Saba Organic creative exampleMecca Coffee creative exampleSaba Organic creative exampleMecca Coffee creative example
Harriet creative exampleIMBIBE creative exampleHarriet creative exampleIMBIBE creative example
03

Steer

You get senior guidance alongside the hands-on work. In your group chat, we bring ideas, challenge offers and help plan budgets, launches and the next tests. You can ask about anything affecting the ads, from creator partnerships to your wider marketing.

We explain the thinking, not just the results. You stay close to the decisions and get better at making them, without having to run the accounts yourself. When you need a specialist, we help you work out the brief and who to bring in.

Sage HoustonHey Sage
Illustrative chat
Sage

I’m putting together an Adspo board for the next shoot. These product-first layouts are a good starting point. We’ll bring a few different hooks into the brief.

Russell Athletic product-led ad referenceIMBIBE creative referenceSaba Organic creative reference
You

Love this direction. Can we include a couple of founder-led ideas too?

You

Any recommendations for someone to help with Klaviyo?

Sage

Let’s work out whether you need flows, campaigns or both. Then we can help you find the right specialist and line up email with the ad plan.

Sage

I’d keep the total budget steady this week and move a little more towards the products we have stock to support. I’ll send the proposed split before we change it.

You

Makes sense. I’ll send the restock dates so we can plan around those.

You

We need fresh UGC. What should we ask creators for?

Sage

Start with three angles: the problem, the product in use and why they chose it. Get a few opening hooks and the raw footage so we can test different edits.

Sage

The new range could use its own Standard Shopping test. I’ll build a campaign around those products so we can see the search terms and control the bids separately.

You

Sounds good. Let’s start with the core colours while the other sizes come back in.

You

An influencer wants to partner with us. Worth doing?

Sage

Send through their audience, examples and quote. We’ll look at the fit, then separate the value of their reach from the content we could use in ads.

Sage

I’d shortlist a few smaller creators who already make good product demos. One clear brief each, paid usage agreed upfront, then we test the content before committing to a longer partnership.

You

That feels more manageable. Could we try one styling angle and one everyday-use angle?

You

Can we run the video from their Instagram account?

Sage

Yes, with their permission and the right partnership access. Agree on paid usage, timing and edits first, then we can test it against the brand version.

Sage

This is the kind of layout I mean: product up front, one clear reason to care. I’d try that against a creator demo for the next creative test.

Russell Athletic ad with a full product image and headline
You

Yep, we have clean product shots from the last shoot. I’ll send them over.

You

Could we white-label something to test a new product line?

Sage

Let’s check the margin, minimum order and what makes it different first. Then we can map a small demand test before you commit to a big order.

Sage

Before we book another shoot, I’d get a few simple phone clips: show the fit, show the detail and answer the question you hear most. We can turn those into new hooks.

You

Easy. We can film those at the warehouse tomorrow.

You

Should we be doing SEO as well?

Sage

It can make sense alongside paid. We can help prioritise the pages and questions customers care about, then work with your SEO specialist on the handover.

Sage

I’d lead this launch with the bundle rather than a blanket discount. Let’s check the margin and make the saving clear on the landing page before we brief the ads.

You

Agreed. I’ll confirm the bundle cost and what stock we can allocate.

You

And AEO? Everyone’s talking about showing up in AI answers.

Sage

Start with clear product information and useful answers to real questions. We can flag the gaps we see from search and customer feedback. No one can promise an AI recommendation.

Sage

I’m adding a comparison angle to the Adspo board. Let’s borrow the idea of showing the difference clearly, then build it around your own product and proof.

IMBIBE ad referenceFRANKY’S ad reference
You

Good call. The material difference is hard to explain in a single product photo.

You

What should our next few blog posts be about?

Sage

The questions that come up before someone buys. Comparisons, fit, use cases and common concerns. Let’s use your search terms and customer questions to pick the topics.

Sage

The ads and page need to tell the same story. I’d test a page that opens with the use case from the ad, then brings in the product detail and reviews.

You

Let’s do it. Can we keep the current page running alongside it?

You

Could we try the UK next?

Sage

Let’s check shipping, returns, pricing and margin first. Then ring-fence a test budget and use market-specific ads and pages before scaling it up.

Sage

For next month, I’d focus on one new audience, two creative angles and the landing-page test. Enough to learn something useful without spreading the budget too thin.

You

Perfect. Send the priorities through and we’ll get the assets moving.

You

Shopify and the ad reports don’t match. Which do we trust?

Sage

They count sales differently. Let’s align dates and attribution, check for duplicate events and use store revenue alongside platform results to make the call.

Included in every management package

Your business. All in view.

Your team, live results and work in progress, all in one place. We keep the portal updated as we manage your ads, so you can check budgets, send briefs and see how your campaigns and landing pages are performing.

Hey Sage portal: your team, completed work, live reporting, creative briefs, budget pacing, benchmarks and landing-page results.
Demo
Don’t judge him by that photo, he’s actually very nice. Sage is a gun, a lone wolf.
Athan Didaskalou
Athan DidaskalouCo-founder at July Luggage
So good! Stoked to see how well this is performing Sage. Last month was our biggest month of sales online to date.
Pete Tesseyman
Pete TesseymanMarketing manager at Futures Fins
Having someone driving such an important project on platforms that we don't have to learn the intricacies of is such a huge help. We really value the skill, knowledge and advice you have been able to give!
Louisa Paul
Louisa PaulCo-founder at Olive and the Captain
Thank you for all the good work you've put into The Sneaker Laundry, and the improvements you've done for it. Thank you for all the marketing initiatives beyond just paid ads as well!
Erina Lim
Erina LimMarketing manager at The Sneaker Laundry

We help brands make more money via ads

Managing Google and Meta ads is stupidly easy. And every day, the platforms make them easier to run. There is no moat. Complexity is collapsing, by design.

The issue is that traditional agencies haven't caught up. I think someone forgot to tell them. Flashy offices, expensive client lunches, 100-page strategy presentations. All that effort goes into perceived value, rather than what actually moves revenue.

Brands don't need agencies. In fact, you don't even need Hey Sage. You can run ads yourself. That's the magic of it.

Our value isn't some insider targeting secret (this doesn't exist). It's a streamlined ads system: senior campaign management, at a flat price, with zero bloat.

No expensive client lunches (sorry). No weekly meetings talking through a PowerPoint of nonsense.

You will get a WhatsApp or Slack group. You will get a live dashboard to track daily ad performance. You will get weekly and monthly reports drilling down into results.

And you will get a senior team actually doing the work.

That's it.

Sounds good?

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Find your fit.

Flat fees. Month to month. No lock-in contracts.

Core

$10k to $30k monthly ad spend

$2k/ month + GST

  • 2 platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • No scheduled calls

29 of 30 Core places filled

Explore Core

Studio

$30k to $100k monthly ad spend

$4k/ month + GST

  • 3 platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • Monthly 1:1 strategy call
  • Google Merchant Centre management

8 of 10 Studio places filled

Explore Studio

Pro

$100k to $200k monthly ad spend

$6k/ month + GST

  • 4 platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • Monthly 1:1 strategy call
  • Google Merchant Centre management

3 of 5 Pro places filled

Explore Pro

Ultra

$200k+ monthly ad spend

$10k/ month + GST

  • Unlimited platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • Fortnightly 1:1 strategy call
  • Google Merchant Centre management

By application, by fit

Explore Ultra
Need the creative made too?

Add Hey Sage Supply.

Monthly static, UGC-style and AI-assisted ad production. From $1k to $3k per month + GST.

Explore Supply

How we compare.

CompareHey SageTraditional agencyFreelancerIn-house
Monthly costFrom ~$2k to $10k/mo$10k to $25k+/mo retainer$1k to $5k/mo, quality varies wildly$90k to $150k/yr salary + tools + benefits
Contract termsMonth-to-month. No lock-in.6 to 12 month lock-ins standardUsually month-to-monthPermanent hire. Firing is slow and expensive
Who runs your adsSenior operators who have generated $700m in revenue across ecomJunior media buyer, "supervised" by a seniorWhoever you found on LinkedIn. Could be world-class or terribleWhoever you can afford to hire and retain
ReportingLive dashboard from day one + weekly summary + monthly deep-diveMonthly 60-slide PowerPointAd-hoc, often only when askedWhatever they build (or don't)
CommunicationDirect WhatsApp or Slack group. Strategy calls on Studio, Pro and Ultra.Weekly 1hr WIP + monthly review meetingEmail, sometimes ghost-modeConstant. They're on payroll, in your stand-ups
Time to launchWithin 24 hours of payment, completed brief and account access3 to 6 weeks (kick-off, strategy deck, sign-off, build)1 to 4 weeks, depends on their other clients2 to 3 months to hire, then onboarding
Strategy & advisoryIncluded. Sales planning, SKU expansion, CRO, brand directionBilled separately, often by a different teamUsually just runs the ads, nothing elseLimited to one person's experience
Total team costFlat management fee. Supply production is optional.Retainer + creative fees + reporting fees + ad spend markupCheap, but zero redundancy if they vanishSalary + super + benefits + tools + management overhead

Good questions.

How much does paid ads management cost in Australia?

Our management fees are flat: Core $2,000, Studio $4,000, Pro $6,000 and Ultra $10,000 per month, plus GST. Ad spend is separate. Core suits $10k to $30k monthly ad spend; Studio $30k to $100k; Pro $100k to $200k; Ultra $200k and above.

How do you report on performance?

You get a live dashboard, weekly summaries and a deeper monthly report. We review what worked, what changed and what to do next.

Is this for ecommerce or service businesses?

Both. We tailor the work to how your business makes money, whether that means online sales, bookings or enquiries. Your offer, margins, capacity and goals shape the priorities.

Are landing pages included?

Yes. Custom ad landing page creation and management is included in every management tier. We build pages around your campaigns, review how they perform and keep improving them.

Does this include making all our ad creative?

Your package includes creative direction, an inspiration board and testing. Monthly creative production is available separately through Hey Sage Supply. We help your team or creators understand what to make next.

How does the coaching work?

You have direct access to your senior team through Slack or WhatsApp. Core is built around that ongoing conversation. Studio and Pro add a monthly 1:1 strategy call. Ultra includes a fortnightly 1:1.

Will we be locked into a contract?

No. Every tier is month to month, with no lock-in contracts and no percentage-of-spend fees.

What happens after we get started?

Tell us about your business through the enquiry form. We’ll check the fit and package with you, then organise the agreement and onboarding. Once payment, your completed brief and account access are all received, we can get your ads live within 24 hours.

WE ARE NOT A FULL STACK AGENCY.

WE ARE NOT EVEN AN AGENCY AT ALL. WE DON’T DO SEO. WE DON’T DO RETENTION.

WE ARE JUST PEOPLE WHO OBSESS OVER ADS. AND WE MAKE $700M FROM THEM.

WE WOULD LOVE TO DO THE SAME FOR YOU.

THAT’S THE WHOLE PITCH.

YOU IN?