RUN
BETTER
ADS

Meta & Google paid ads management for Australian brands. AI-assisted, systemised, priced honestly.

Straight from the group chat

Good work gets around.

Senior experience.
Already put to work.

$200m+managed in ad spend
$700m+tracked ad revenue
200+brand partnerships

Our process behind $700m in ad revenue.

01

Run

We turn your growth priorities into campaigns, then manage the daily decisions that make them work. We launch new campaigns and ad sets, test creative and audiences, refine keywords and move budget towards what performs.

We look beyond platform ROAS to your sales, margins and cost of acquiring a customer. That tells us when to scale, when to pull back and what to test next, so the account keeps improving as your business grows.

Campaign launches, creative testing, budget allocation and search intent
02

Build

We build the system around your ads. Competitor research and customer questions shape the angles. We turn those into creative briefs, an inspiration board and landing pages that carry the same message from click to conversion.

Then we test the creative and the page, review what people respond to and build on the winners. Your team or creators know what to make next, and your budget goes towards learning what can scale.

Landing pages
IMBIBE landing pageIMBIBE
ALPAKA landing pageALPAKA
HARA landing pageHARA
Recess landing pageRecess
Nolan & Vada landing pageNolan & Vada
Creative direction
IMBIBE creative exampleFRANKY’S creative exampleFRANKY’S creative exampleIMBIBE creative exampleFRANKY’S creative exampleFRANKY’S creative example
Russell Athletic creative exampleGolden Groves creative exampleRussell Athletic creative exampleGolden Groves creative example
Saba Organic creative exampleMecca Coffee creative exampleSaba Organic creative exampleMecca Coffee creative example
Harriet creative exampleIMBIBE creative exampleHarriet creative exampleIMBIBE creative example
03

Steer

You get senior guidance alongside the hands-on work. In your group chat, we bring ideas, challenge offers and help plan budgets, launches and the next tests. You can ask about anything affecting the ads, from creator partnerships to your wider marketing.

We explain the thinking, not just the results. You stay close to the decisions and get better at making them, without having to run the accounts yourself. When you need a specialist, we help you work out the brief and who to bring in.

Illustrative conversations with Sage about offers, creative direction and commercial decisions.
Included in every management package

The Hey Sage portal.

Your own client workspace, built by Hey Sage. Meet your team, track our work, send creative briefs and check budgets, creative performance and landing-page results. Plan launches and sales in your ecommerce calendar. We keep it updated as we manage your ads, so you can see what’s happening.

Hey Sage portal: your team, completed work, live reporting, creative briefs, budget pacing, benchmarks, creative performance, landing-page results and ecommerce planning.
Demo
Don’t judge him by that photo, he’s actually very nice. Sage is a gun, a lone wolf.
Athan Didaskalou
Athan DidaskalouCo-founder at July Luggage
So good! Stoked to see how well this is performing Sage. Last month was our biggest month of sales online to date.
Pete Tesseyman
Pete TesseymanMarketing manager at Futures Fins
Having someone driving such an important project on platforms that we don't have to learn the intricacies of is such a huge help. We really value the skill, knowledge and advice you have been able to give!
Louisa Paul
Louisa PaulCo-founder at Olive and the Captain
Thank you for all the good work you've put into The Sneaker Laundry, and the improvements you've done for it. Thank you for all the marketing initiatives beyond just paid ads as well!
Erina Lim
Erina LimMarketing manager at The Sneaker Laundry

We help brands make more money via ads

Managing Google and Meta ads is stupidly easy. And every day, the platforms make them easier to run. There is no moat. Complexity is collapsing, by design.

The issue is that traditional agencies haven't caught up. I think someone forgot to tell them. Flashy offices, expensive client lunches, 100-page strategy presentations. All that effort goes into perceived value, rather than what actually moves revenue.

Brands don't need agencies. In fact, you don't even need Hey Sage. You can run ads yourself. That's the magic of it.

Our value isn't some insider targeting secret (this doesn't exist). It's a streamlined ads system: senior campaign management, at a flat price, with zero bloat.

No expensive client lunches (sorry). No weekly meetings talking through a PowerPoint of nonsense.

You will get a WhatsApp or Slack group. You will get a live dashboard to track daily ad performance. You will get weekly and monthly reports drilling down into results.

And you will get a senior team actually doing the work.

That's it.

Sounds good?

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Find your fit.

Flat fees. Month to month. No lock-in contracts.

Core

$10k to $30k monthly ad spend

$2k/ month + GST

  • 2 platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • No scheduled calls

29 of 30 Core places filled

Explore Core

Studio

$30k to $100k monthly ad spend

$4k/ month + GST

  • 3 platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • Monthly 1:1 strategy call
  • Google Merchant Centre management

8 of 10 Studio places filled

Explore Studio

Pro

$100k to $200k monthly ad spend

$6k/ month + GST

  • 4 platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • Monthly 1:1 strategy call
  • Google Merchant Centre management

3 of 5 Pro places filled

Explore Pro

Ultra

$200k+ monthly ad spend

$10k/ month + GST

  • Unlimited platforms
  • Custom landing pages
  • Creative direction & inspo board
  • Client portal & reporting
  • Ongoing senior guidance
  • Fortnightly 1:1 strategy call
  • Google Merchant Centre management

By application, by fit

Explore Ultra
Need the creative made too?

Add Hey Sage Supply.

Monthly static, UGC-style and AI-assisted ad production. From $1k to $3k per month + GST.

Explore Supply

How we compare.

CompareHey SageTraditional agencyFreelancerIn-house
Monthly costFrom ~$2k to $10k/mo$10k to $25k+/mo retainer$1k to $5k/mo, quality varies wildly$90k to $150k/yr salary + tools + benefits
Contract termsMonth-to-month. No lock-in.6 to 12 month lock-ins standardUsually month-to-monthPermanent hire. Firing is slow and expensive
Who runs your adsSenior operators who have generated $700m in revenue across ecomJunior media buyer, "supervised" by a seniorWhoever you found on LinkedIn. Could be world-class or terribleWhoever you can afford to hire and retain
ReportingLive dashboard from day one + weekly summary + monthly deep-diveMonthly 60-slide PowerPointAd-hoc, often only when askedWhatever they build (or don't)
CommunicationDirect WhatsApp or Slack group. Strategy calls on Studio, Pro and Ultra.Weekly 1hr WIP + monthly review meetingEmail, sometimes ghost-modeConstant. They're on payroll, in your stand-ups
Time to launchWithin 24 hours of payment, completed brief and account access3 to 6 weeks (kick-off, strategy deck, sign-off, build)1 to 4 weeks, depends on their other clients2 to 3 months to hire, then onboarding
Strategy & advisoryIncluded. Sales planning, SKU expansion, CRO, brand directionBilled separately, often by a different teamUsually just runs the ads, nothing elseLimited to one person's experience
Total team costFlat management fee. Supply production is optional.Retainer + creative fees + reporting fees + ad spend markupCheap, but zero redundancy if they vanishSalary + super + benefits + tools + management overhead

Good questions.

How much does paid ads management cost in Australia?

Our management fees are flat: Core $2,000, Studio $4,000, Pro $6,000 and Ultra $10,000 per month, plus GST. Ad spend is separate. Core suits $10k to $30k monthly ad spend; Studio $30k to $100k; Pro $100k to $200k; Ultra $200k and above.

How do you report on performance?

You get a live dashboard, weekly summaries and a deeper monthly report. We review what worked, what changed and what to do next.

Is this for ecommerce or service businesses?

Both. We tailor the work to how your business makes money, whether that means online sales, bookings or enquiries. Your offer, margins, capacity and goals shape the priorities.

Are landing pages included?

Yes. Custom ad landing page creation and management is included in every management tier. We build pages around your campaigns, review how they perform and keep improving them.

Does this include making all our ad creative?

Your package includes creative direction, an inspiration board and testing. Monthly creative production is available separately through Hey Sage Supply. We help your team or creators understand what to make next.

How does the coaching work?

You have direct access to your senior team through Slack or WhatsApp. Core is built around that ongoing conversation. Studio and Pro add a monthly 1:1 strategy call. Ultra includes a fortnightly 1:1.

Will we be locked into a contract?

No. Every tier is month to month, with no lock-in contracts and no percentage-of-spend fees.

What happens after we get started?

Tell us about your business through the enquiry form. We’ll check the fit and package with you, then organise the agreement and onboarding. Once payment, your completed brief and account access are all received, we can get your ads live within 24 hours.

WE ARE NOT A FULL STACK AGENCY.

WE ARE NOT EVEN AN AGENCY AT ALL. WE DON’T DO SEO. WE DON’T DO RETENTION.

WE ARE JUST PEOPLE WHO OBSESS OVER ADS. AND WE MAKE $700M FROM THEM.

WE WOULD LOVE TO DO THE SAME FOR YOU.

THAT’S THE WHOLE PITCH.

YOU IN?