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ADS
Meta & Google paid ads management for Australian brands. AI-assisted, systemised, priced honestly.
We help brands make more money via ads 👇
How we manage Meta & Google ads: the entire $700m process, exposed
Our exact, step by step process for every brand partnership. Nothing flashy, no tricks or gimmicks. Just hard work, slogging it out in the ecom trenches alongside you, but with a proven method and over $700m in ad data to guide you in the right direction.
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And we keep tailoring it as you grow. The plan fits the business, not the other way around. No templates, no one size fits all playbook, just an approach built around your numbers and where they can go next.
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Our exact, step by step process for every local and service business partnership. Nothing flashy, no tricks or gimmicks. Just hard work alongside you, backed by the same proven method and over $700m in tracked ad revenue, tuned for businesses that live on bookings, calls and jobs.
The plan fits the business, not the other way around.
The goal is simple: booked out, with a waitlist.
When someone becomes a $4,200 customer, you'll know exactly which campaign and which ad made it happen.
The algorithms stop optimising for tyre-kickers and start hunting the people who actually buy.
As the business moves, the accounts move with it, and we screen share the exact numbers with you along the way.
It's an ongoing pipeline, not a one time workshop. We screen share, we plan together, and we keep your ads ahead of the market.
We work with you, ongoing, to find the ideal split for the areas you serve and keep it healthy as you grow.
Ongoing conversion rate optimisation keeps every page earning its place. Small lifts in conversion rate are worth real money at every spend level.
Any question you have, we'll answer and map out a solution.
The entire process, exposed. No secret sauce, no shortcuts. Just hard work🫡
Managing Google and meta ads is stupidly easy. And every single day, they get easier and easier to run. There is no moat. There is no barrier to entry. Everyone can run the best performing ads possible from a technical perspective.
The issue is, that traditional agencies have not caught up to this. I think someone forgot to tell them. They're still stuck 10 years in the past. $30k monthly retainers, 100 page strategy presentations - all effort and resources pointed towards perceived value, and not actually towards what pushes the needle for revenue.
Ad agencies are in a vicious cycle. A flashy office, expensive client lunches, and 50 full time staff on payroll. So they're forced to charge insane amounts to clients for basic ads management, just to stay afloat. But brands are now waking up to the fact they're getting fooled.
Brands don't need agencies. In fact, you don't even need Hey Sage. You can run ads completely by yourself. That's the magic of it. Complexity is collapsing. And this is by design.
Meta, Google, Pinterest, and TikTok desperately want zero friction between brands spending money on their ad accounts. They are financially incentivised to make ads as simple and profitable as possible, so that their stock price can go up.
At Hey Sage, the value we provide isn't in pretending to have some insider, niche targeting knowledge that will perform better than everyone else (this doesn't exist). The value we provide is a streamlined ads system, where you get the best possible campaign management, at an affordable price with zero bloat.
No expensive client lunches (sorry), no weekly meetings talking through a 100 page powerpoint of nonsense.
You will get a Whatsapp or Slack group. You will get a live dashboard link to track daily ad performance. You will get weekly and monthly reports drilling down into specific results.
And you will get the best possible ads management ever.
That's it.
Sounds good?
200+ brand partnerships
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Run better ads. Pick your tier.
For brands spending under $30k per month on paid ads.
Ads management across 2 different platforms- Weekly + monthly reporting with data & insights
- Ad inspo board specific to your industry and niche
- No monthly calls. Just the best performance
- Custom ad landing page creation and management
For brands spending $30-$100k per month on paid ads.
- Ads management across 3 different platforms
- Weekly + monthly reporting with data & insights
- Ad inspo board specific to your industry and niche
- Monthly 1:1 business strategy call
- Prioritised support within task queue
- Google Merchant Centre management
- Custom ad landing page creation and management
For brands spending $100-200k per month on paid ads.
- Ads management across 4 different platforms
- Weekly + monthly reporting with data & insights
- Ad inspo board specific to your industry and niche
- Monthly 1:1 business strategy call
- Prioritised support within task queue
- Google Merchant Centre management
- Custom ad landing page creation and management
For brands spending $200k and above per month on paid ads.
- Fortnightly 1:1 business strategy call
- Full paid ads management across all ad accounts
- Weekly + monthly reporting with data & insights
- Ad creative inspo board specific to your industry and niche
- Ads management across unlimited ad platforms
- Weekly + monthly reporting with data & insights
- Ad inspo board specific to your industry and niche
- Fortnightly 1:1 business strategy call
- Maximum priority support within task queue
- Google Merchant Centre management
- Custom ad landing page creation and management
Need ads made too?
For brands that require monthly ad creative design.
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Don’t judge him by that photo, he’s actually very nice. Sage is a gun, a lone wolf.
So good! Stoked to see how well this is performing Sage. Last month was our biggest month of sales online to date.
Having someone driving such an important project on platforms that we don't have to learn the intricacies of is such a huge help. We really value the skill, knowledge and advice you have been able to give!
Thank you for all the good work you've put into The Sneaker Laundry, and the improvements you've done for it. Thank you for all the marketing initiatives beyond just paid ads as well!
Have Any Questions?
Because the price tag at most agencies isn't paying for better ads — it's paying for the flashy office, the 50-person team, and the 3-hour weekly "strategy" meetings nobody asked for. We strip all of that out. No 100-page decks, no expensive client lunches (sorry). You pay for the work that actually moves revenue, and nothing else.
Nope. Everything's month-to-month. If the work's paying for itself, we keep going. If it's not, you walk — no exit fees, no awkward Zoom call.
You'll get a live dashboard link from day one — daily ad performance, always on, no waiting around for a "report". On top of that, you'll get a weekly summary in your inbox, and a deeper monthly breakdown drilling into what worked, what didn't, and rich insights across all aspects of performance.
If your ads are humming along, your ROAS is strong, and managing them isn't eating your week or your sanity — keep going. You don't need us.
But that's a rare combo. Most founders I talk to are stuck context-switching between ads, ops, and product, doing none of them brilliantly. Ads management isn't a high-ROI use of founder time, and the anxiety tax is real.
I've personally managed $200m+ in ad spend across dozens of ecom niches. That means no guesswork, no "let's test for 90 days and see" — just the playbook, run properly, from day one.
No payment until your ads are actually live. Once we launch, the first invoice goes out covering month one, and reoccurs on the same date every month after. Pay manually via bank transfer, or set-and-forget on Stripe — whichever's easier.
Average partnership length is 17 months and counting — which, in agency-land, is borderline unheard of. Most brands here are on a 12+ month run, and a few have been with us since day one.
Watching a brand compound month after month, year after year, is the best part of the job.
Looking for a marketing agency alternative? Compare us to everyone else 👇
Same job, very different bills. Here's how Hey Sage stacks up against a traditional agency, a freelancer, and going in-house — side by side, no spin.
How much does paid ads management cost in Australia?
Most Australian agencies charge $10,000–$25,000+ a month, or 10–20% of your ad spend — and most won't publish a price until you've sat through a sales call. Ours is public: flat tiers from $2k/month + GST, no percentage of spend, no lock-in. Scroll up to pick your tier 👆
Is Hey Sage an agency?
Nope. Hey Sage is a productized ads management service — flat published pricing, no lock-in, no retainer theatre. Think fractional media buyer and coach, not agency. Same outcome you'd hire an agency for (profitable Meta and Google ads), minus everything you wouldn't.
WE ARE NOT EVEN AN AGENCY AT ALL. WE DON'T DO SEO. WE DON'T DO RETENTION.
WE ARE JUST PEOPLE WHO OBSESS OVER ADS. AND WE MAKE $700M FROM THEM.
WE WOULD LOVE TO DO THE SAME FOR YOU.
THAT'S THE WHOLE PITCH.
YOU IN?
