Hey Sage · Free ecommerce growth tools · No signup
Run better ads.
Use the maths.
Free planners, diagnostics and benchmarks built from the questions we answer in real Meta and Google accounts. Useful enough to send to a client. Honest enough to show the working.
Diagnose performance
Find the bottleneck before changing bids, budgets or creative.
Meta Ads Performance Doctor
Enter your Meta ads funnel metrics and get a practical diagnosis of the most likely performance bottleneck, with a prioritised fix list.
Cross-channelAttribution Gap Diagnostic
Find out why Meta, Google Ads, Shopify and GA4 disagree. Separate normal attribution differences from tracking, duplication and purchase-value issues.
BenchmarksAustralian Ecommerce Ad Benchmarks
Compare ecommerce paid ad metrics with transparent public global reference ranges, convert cost metrics to AUD and hold the result against your own break-even economics.
GoogleGoogle Shopping Feed Doctor
Audit a Google Shopping product title, feed identifiers, price match, image and segmentation. Get clearer title options and a prioritised feed fix list.
Plan budget and structure
Turn business constraints into a practical media plan.
Paid Media Budget Planner
Allocate an ecommerce paid media budget across Google, Meta, Pinterest and TikTok using contribution margin, target CAC, channel capacity and test readiness.
Ecommerce economicsCOGS Calculator
Work out cost of goods sold, gross margin, markup and the break-even ROAS your ads need.
Ecommerce economicsCustomer Retention Calculator
Forecast repeat orders, CAC payback and profit when second orders come sooner, acquisition gets cheaper or more customers come back.
Ecommerce economicsAOV & CVR Scenario Planner
Enter your current AOV, purchase conversion rate and cost per landing page view, then test changes against your revenue and ROAS goals.
Service economicsService Business LTV & Ad Spend Calculator
Calculate customer or patient lifetime value, CAC, ad spend, revenue and profit in AUD. Model growth scenarios for Australian clinics and service businesses.
BudgetAd Budget Pacing Planner
Plan and pace an ecommerce ad budget around promotions, weighted sale days, spend to date and a sensible reserve. Free browser-based calculator from Hey Sage.
MetaMeta Ads Account Structure Builder
Build a practical Meta ads campaign, ad-set and creative-testing structure from your budget, target CPA, markets and production capacity.
GoogleGoogle Ads Account Structure Builder
Enter your ecommerce budget, catalogue, conversion data and markets to build a practical Google Ads structure across Search, Shopping and Performance Max.
Improve creative and conversion
Build cleaner tests for ads and the pages they send traffic to.
Creative Testing Pipeline Planner
Plan a practical Meta ads creative testing pipeline from your testing budget, target CPA, evidence threshold and real production capacity.
CROCold-Traffic Landing Page Planner
Score an ecommerce landing page for cold paid traffic, identify fix-first issues, calculate test sample size and generate a prioritised CRO test plan.
More useful things
More free utilities already living on Hey Sage.
Shopify Ecommerce Profit Calculator
Model profit, break-even ROAS, MER, LTV:CAC, fees and a 12-month forecast.
Meta creativeMeta Ads Preview Tool
Preview Meta ad creative and copy before it goes live.
Meta creativeMeta Ads Safe Zone Checker
Check Stories, Reels and Feed creative against Meta's safe zones, and download PNG templates.
Google creativePerformance Max Preview Tool
Mock up PMax asset groups across Search, Display, YouTube, Gmail and Discover.