Meta ads management · Australia
Meta ads management for Australian brands
We plan, build and manage Meta ads (Facebook and Instagram) end to end for Australian ecommerce and local-service brands: strategy, campaign structure, creative strategy and testing, tracking and reporting. Pricing is published and flat, from $2k/month + GST, with no percentage of spend and no lock-in contracts.
We are based in Melbourne and manage Meta ad accounts for brands across Australia.
Get startedMonth to month. Published pricing. No percentage of spend.
Who we work with
Built for two kinds of Australian brands
Ecommerce
Shopify and online stores that need Meta to acquire new customers profitably. We plan creative testing, campaign structure and measurement so ecommerce accounts can scale with a clear view of performance.
Local and service businesses
Clinics, trades and service brands that need enquiries, bookings and leads. Same system, tuned for lead quality: conversion events that mean revenue, creative that pre-qualifies, and tracking that survives phone calls and forms.
If you want Meta ads management in Melbourne, we are local and happy to meet in person. Anywhere else in Australia, the system runs exactly the same over a call. We also run Google Ads management if you want one partner across both channels.
What is included
A creative-first Meta system, not a retainer
Every tier covers the whole channel. You are not buying hours or a seat at a weekly meeting, you are buying a working system:
Strategy and economics
Target CPA and ROAS worked out from your margins before a dollar is spent, so the account has a definition of winning.
Campaign structure
A deliberately simple structure built around how Meta's delivery system actually works, with budget decisions made on purpose rather than by default.
Creative strategy and testing
We plan angles, hooks and formats, test your creative, and turn results into clear next briefs. Monthly ad design production is available separately through Hey Sage Supply.
Structured testing
A weekly creative testing loop: launch, read delivery, cut losers, scale winners, and feed what we learn into the next batch.
Tracking that holds up
Pixel, Conversions API and event setup checked and fixed first, so the numbers you make decisions on are real.
Reporting you can act on
A live dashboard from day one, a weekly summary in your inbox and a deeper monthly breakdown of what worked and what is next.
How the system works
The same system, documented in public
We do not keep the method a secret. The whole approach is written up in our free Meta Ads Strategy 2026 guide: read it, copy it yourself, or have us run it for you. In short:
- Measurement and economics first. We fix tracking and work out what a customer is worth before touching the ads, so every later decision has a number behind it.
- Deliberate campaign structure. Fewer, stronger campaigns set up for Meta's delivery system, instead of a sprawl of overlapping ad sets fighting each other.
- A creative portfolio. We plan angles, hooks and formats using your supplied assets. Add Supply when you need monthly ad design production.
- A weekly testing loop. We test available creative, use delivery data to guide decisions, and apply what we learn to the next brief.
- Landing pages that match the ad. Every ad clicks through to a page that continues the same conversation, because the click is only half the job.
Transparent pricing
Meta ads management pricing in Australia
Most providers will not show you a price until you have sat through a sales call. Ours is public: flat tiers from $2k/month + GST, no percentage of spend. The tier is set by your monthly ad spend, so the price does not creep as you scale within it.
| Tier | Price | Made for |
|---|---|---|
| Hey Sage Core | $2k / month + GST | Brands spending $10k to $30k per month on paid ads. |
| Hey Sage Studio | $4k / month + GST | Brands spending $30k to $100k per month on paid ads. |
| Hey Sage Pro | $6k / month + GST | Brands spending $100k to $200k per month on paid ads. |
| Hey Sage Ultra | $10k / month + GST | Brands spending $200k and above per month on paid ads. |
| Hey Sage Supply | $1k to $3k / month + GST | Brands that require monthly ad creative design. |
Every tier is month to month. No lock-in contracts, no exit fees.
Get startedThe difference
A productized service, not an agency
An agency retainer pays for a lot of things that are not media buying: account managers, long decks, big meetings, an office. We stripped all of that out and productized what is left, which is the work itself.
- Published flat pricing. The price is on this page, not behind a sales call, and it is never a percentage of your spend.
- No lock-in. Month to month. If the work is paying for itself we keep going, and if it is not you can leave.
- Senior operators who have generated $700m in revenue across ecom. The person running your account is the senior, not the trainee.
- Average partnership length is 17 months and counting. Brands stay because the work holds up, not because a contract makes them.
Free tools and guides
See how we work before you pay us anything
We publish our Meta tooling and doctrine for free. It is the same material we use on managed accounts:
Meta Ads Preview Tool
Preview your creative across Facebook and Instagram placements with realistic Meta UI, free and in your browser.
Meta Ads Safe Zone Checker
Check your Stories and Reels creative against Meta's published safe-zone guidance before you launch.
Meta Ads Account Structure
The account structure we deploy on managed accounts, documented and free to copy.
Meta Ads Strategy 2026
The full creative-first system behind this service, written up end to end as a free guide.
FAQ
Meta ads management FAQ
How much does Meta ads management cost in Australia?
Most agencies price Meta ads management as a retainer plus a percentage of your ad spend, and many will not publish a number until you have sat through a sales call. Ours is public: flat tiers from $2k/month + GST, no percentage of spend. Core is $2k/month + GST for brands spending $10k to $30k per month on paid ads, Studio is $4k for $30k to $100k, Pro is $6k for $100k to $200k, and Ultra is $10k for $200k and above.
What is included in Meta ads management?
Everything the channel needs to perform: account and campaign strategy, campaign structure built for how Meta's delivery system actually works, creative strategy and structured testing of your supplied assets, conversion tracking that holds up, and clear reporting. Monthly ad design production is an optional add-on through Hey Sage Supply.
Are there lock-in contracts?
No. Every tier is month to month. If the work is paying for itself, we keep going. If it is not, you can leave without exit fees or awkward conversations.
How quickly will Meta ads start working?
We will not promise a revenue figure or a fixed timeline, because honest Meta advertising does not work that way. What we can tell you is the process: we fix tracking and economics first, launch with a structure and a creative portfolio built from what already works in your category, then test and iterate on a weekly cadence. Performance compounds as the account learns, and we share the real numbers with you the whole way.
Do you manage Meta ads for ecommerce and lead generation?
Yes, both. We run Meta ads for Australian ecommerce brands on Shopify and other platforms, and for local and service businesses that need enquiries, bookings and leads. The system is the same underneath, and the campaign structure, creative angles and conversion events are built for your model.
Do you work with our existing Meta ad account?
Yes. We work inside your existing Meta ad account and Business Manager rather than starting a new one, so your pixel data, learnings and purchase history keep working for you. The account stays yours, and so does everything in it.
How do you report on Meta ads performance?
You get a live dashboard link from day one, so daily ad performance is always available without waiting for a report. On top of that you get a weekly summary in your inbox and a deeper monthly breakdown covering what worked, what did not, and what we are doing next.
Why use a productized service instead of a Meta ads agency?
An agency retainer typically pays for account managers, meetings and overheads as well as the media buying itself. Ours is a productized service: published flat pricing, no lock-in, and your ads are run by senior operators rather than handed down to a junior team. You pay for the work that moves revenue and nothing else.