Straight answers
We explain decisions in plain language, with the context you need to act.
About Hey Sage
Founder-led paid ads management, without the agency bloat.
We run Meta and Google ads for Australian brands with senior, hands-on management, clear pricing and systems built for better decisions.
Founder, Hey Sage
$700m+in ad revenue
200+brand partnerships
17 monthsaverage partnership length
Why we exist
Ads got simpler. Agencies didn’t.
Good paid media still comes down to disciplined testing, clean data, strong creative and clear interpretation. We built Hey Sage to keep those fundamentals close to the people making decisions.
That means no lock-ins, no percentage-of-spend fees and no unnecessary bloat between you and your numbers.
Meet our founder
Operator experience, built into every account.
I’m Sage Houston. I’ve managed more than $200m in ad spend across dozens of ecommerce categories, and I built Hey Sage to bring that operator experience into every account.
We combine hands-on paid media management with AI-assisted systems, live performance visibility and clear communication—so you always know what we’re doing, why we’re doing it and what comes next.
Sage Houston
Founder, Hey Sage
How we show up
Clear thinking. Close attention.
The systems are sophisticated. Working with us should feel refreshingly straightforward.
Hands-on management
Senior attention stays on what gets tested, scaled, refined or cut.
Visible numbers
Live performance visibility and consistent reporting keep the picture clear.
Aligned incentives
Clear flat pricing, no lock-ins and no percentage-of-spend fees.
Our approach
A sharper loop for better ads.
Diagnose
We get clear on your account, tracking, offer, creative and the commercial problem to solve.
Run
We launch and manage the work with disciplined testing, close monitoring and clear reporting.
Improve
We turn the signal into the next round of creative, targeting and account decisions.
